In today’s article, we will be discussing the Promoter Hit List, an invaluable tool for DJs who aspire to have consistent gigs and success in their careers. This method, derived from an internet marketing concept called the Dream 100, can be a game-changer for DJs without booking agents or managers to secure gigs on their behalf. By following this approach, you can build a list of promoters perfectly suited to your needs, focus on building relationships with them, and land gigs consistently.
Understanding the Music Business
Before diving into the Promoter Hit List, it’s essential to recognize that you are both the boss and the product in the music business. As a DJ, you must manage the business side of your career in addition to perfecting your craft. This means that if you don’t have a booking agent or manager, you’ll need to pitch yourself to promoters and book your gigs.
Building Your Hit List
The idea behind the Promoter Hit List is to create a list of 100 ideal clients or promoters who are already booking acts similar to your sound. Instead of trying to appeal to every promoter, focus on building relationships with those on your list who are more likely to book you. This targeted approach allows you to use your time and effort more efficiently.
Reaching Out and Shooting Your Shot
Once you have compiled your hit list, reach out to the promoters immediately. The key here is to approach them differently from other DJs. Instead of simply asking for a gig, present the promoters with an opportunity that benefits them as well. By offering a unique angle or approach, you increase the chances of securing a gig.
The Never-Ending Follow-Up
Most promoters won’t book you after just one message, so persistence is crucial. Use a tool like the PRM (Promoter Relationship Manager) to track your contacts and their details, such as their name, position, and email. Consistently follow up with these promoters in a polite and engaging manner until you can convert the relationship into a gig.
Nurturing Leads and Building Relationships
To foster stronger connections with promoters, engage with them on social media platforms like Instagram, LinkedIn, and Facebook. By commenting on their posts and celebrating their successes, you’ll become more familiar to them, making it easier for them to recognize and book you in the future.
Consistency and Growth
As you start booking gigs, don’t become complacent. Continuously nurture your relationships with promoters and expand your hit list. By maintaining this momentum, you’ll see your bookings increase over time.
To stay consistent, consider following the “3×3” strategy: each week, post three quality social media updates that appeal to promoters, reach out to three new promoters, and follow up with three promoters you’ve recently contacted. This method can yield impressive results in terms of securing gigs and building your DJ career.
In conclusion, the Promoter Hit List is a powerful tool for DJs seeking consistent gigs and success in their careers. By focusing on building relationships with the right promoters and continuously engaging with them, you’ll find yourself on the path to a thriving DJ career.
